Start Here. Skill Up. is an integrated education and marketing initiative that seeks to increase understanding of the value of retail work experience and the foundational job skills gained in retail among entry-level, frontline retail workers and employers. It is being piloted in Baltimore and Chicago and is funded by the Walmart Foundation.

The Start Here. Skill Up. website is designed to be a central resource hub of information and inspiration for newer retail workers, ages 18–29. It includes information and resources related to job skills, retail career paths, and career planning and advancement.

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